I-Wholesum, abalimi abaqinisekisiwe be-Fair Trade nabathumeli bomkhiqizo wemvelo, bethule umugqa omusha wokupakisha wemifino ozongena emashalofini okuthengisa kule nyanga. Umugqa omusha uzophatha okuyisisekelo kwe-Wholesum, izinto zonyaka wonke ezihlanganisa ukhukhamba we-organic slicer, i-zucchini, u-squash ophuzi, upelepele wensimbi kanye notamatisi emvinini.
Iphakethe elisha liqukethe ithreyi eyakhiwe uthayela ekwazi ukugaywa kabusha futhi ebole kanye nebhande elibolayo. Ithreyi ngalinye lenziwe ngokwezifiso ukuze lilingane izilinganiso ezimbili zemifino ngayinye kanye nekhilogremu eyodwa katamatisi emvinini. Akwazi ukumelana nomswakama futhi aqinile, amathreyi aqinisekisa ukuphefumula, ukubonakala nokuphepha kokudla ukusuka epulazini kuya eshalofini.
Iphakheji entsha ye-Wholesum iqukethe ithreyi eyakhiwe uthayela ekwazi ukugaywa kabusha nebolayo kanye nemibala ehlukene yamabhendi abolayo.
“Ukuba umlimi ophilayo akusho nje ukuhlola nokusebenzisa izindlela zokulima ezisimeme, kodwa nokudala ukupakishwa okuzinzile okungeke kube yingozi emhlabeni,” kusho uRicardo Crisantes, isikhulu sezohwebo se-Wholesum. "Kube wumgwaqo omude wocwaningo kanye nokuhlolwa kwe-prototype, kodwa sijabule kakhulu ngalokho esingakunikeza amakhasimende ethu kanye nabathengi."
Idizayinelwe hhayi kuphela ukusimama kodwa ihehe futhi ibe nobungane bokuthengisa, ibhendi ngayinye inombala ohlukile, okhethwe ngokukhethekile ukuze udale umehluko wombala ngokumelene nemifino egcwele kanye nedizayini yethreyi ye-kraft. Kuyabekeka futhi kulula ukusekela, amaphekhi angasiza ekudaleni izibonisi zezitolo ezimibalabala.
“Isidingo sokupakishwa sikhule kakhulu ngonyaka odlule ngenxa ye-COVID-19 kanye nokukhula kwe-eCommerce kanye nesidingo sezinketho ezisimeme. Ngakho-ke isikhathi sokupakisha kwethu okusha asikwazanga ukusebenza kangcono,” kusho uCrisantes. “Sinethemba lokuthi ulayini omusha wokupakisha uzohambisana kahle namakhasimende ethu kanye nezidingo zabathengi bawo.”
Lo mugqa omusha uqinisa ukuzibophezela kwe-Wholesum ekuthuthukiseni okuqhubekayo kokusimama. Inkampani iye yahlola ezinye izindlela ezintsha zokupakisha ezinciphisa kakhulu futhi/noma eziqeda ukusetshenziswa kwezinsiza ezingavuseleleki njengepulasitiki engagcina isendaweni yokulahla imfucumfucu. Inkampani isebenzele ukuba nomthelela ohlelweni lokudla, ithuthukise impilo yabantu kanye nokulinganisela kwemvelo ngenkathi ikhula umkhiqizo onephunga elimnandi.
Ukuze uthole ukwaziswa okwengeziwe:
Joanna Jaramillo
I-Wholesum
Ucingo: +1 (520) 455 – 7589
joannaj@wh.farm
https://www.wh.farm/