Ukupakishwa kwemikhiqizo emisha futhi ikakhulukazi ukunciphisa inani lepulasitiki elisetshenzisiwe sekuyisikhathi eside kuyisihloko esishisayo, kodwa kunezici eziningi okufanele zicatshangelwe lapho kwakhiwa umqondo omusha. Impilo yeshelufu, ukuvikela umkhiqizo ekulimaleni nasekubukekeni kanye nawo wonke umthelela obalulekile wemvelo yizici ezinkulu.
I-Tomato Stall, ese-Isle of Wight isanda kwethula amaphakheji amasha emakethe lapho izame khona ukuhlanganisa zonke lezi zici.
“Inhloso yethu njengebhizinisi wukuqhubeka nokunciphisa izinto ezingasetshenziswa kabusha. Sithathe igxathu elikhulu ekusunguleni izindlela zokutshala ngendlela enengqondo ezisivumela ukuthi sikhulise utamatisi wethu ngendlela eqhubekayo futhi sifuna ukupakisha kwethu kubonise le ndlela efanayo,” kuchaza uDaniella Voisey Umphathi Omusha Wokuthuthukiswa Kwamabhizinisi eThe Tomato Stall.
“Kodwa-ke, lokhu kuletha izinselelo phakathi kwebanga lethu likatamatisi omusha njengoba ama-punnets asongekile asetshenziswa kakhulu embonini. Iphuzu eliyinhloko lokuthengisa yileli nketho linikeza abathengi ukubonakala okugcwele komkhiqizo abawuthengayo futhi linikeza isivikelo emkhiqizweni. Le nselelo iyona eqhube umqondo wethu wokuklama i-punnet egaywa kabusha ngokugcwele ebonakala ngokwanele ukuze kuqinisekiswe ikhasimende. Futhi, i-punnet eqinile enesivalo enganikeza izinga eliphezulu lokuvikela esithelweni esithambile ngaphakathi futhi isize ukunciphisa ukungcola lapho sithumela imikhiqizo evela epulazini iya kumakhasimende ethu.
"Sibone izingqimba ezinezivalo ezinamafasitela epulasitiki futhi akungabazeki ukuthi kuzoba nezinketho eziningi laphaya, kodwa akukho okufinyeleleka kalula futhi kwanikeza ukubonakala ebesikufuna."
Iphakethe elisha lihlolwe eziteshini ezimbalwa. Kokubili izitolo ze-ecommerce nezitini kanye nezitolo zodaka. Okuphawuleka kakhulu lokhu kufakwa kuzuzisa ngempela izimakethe ze-ecommerce ngenxa yokukhushulwa kokuvikela okukunikezayo.
I-punnet itholakala ngosayizi ababili: i-punnet encane enikeza isisindo sephakethe esiphezulu esingu-250g-300g kuye ngezinhlobonhlobo ezisetshenzisiwe. Ama-punnets amakhulu angabamba ama-450g-500g. I-punnet ingaphinda isetshenziswe ngokugcwele.
“Okokuqala, bekufanele sicabangele izinto ezingavuthiwe nokuthi zitholakala kanjani. Ukuthi inketho eqhubekayo noma cha. Kungakho ama-punnets ethu enophawu lwe-FSC ephaketheni oluwuphawu lokuphathwa kwamahlathi okunesibopho.
“Kuphinde kwadingeka ukuthi sihlole isiqandisi esibanzi ukuze siqinisekise ukuthi amakhadibhodi awamumbi umswakama njengoba sazi ukuthi umkhiqizo awuwugcini efrijini, kodwa umbono womphakathi usawufaka efrijini. Ekugcineni, senze ukuhlola impilo yeshalofu. Kokubili okubonise ukuthi i-punnet yekhadibhodi yayingenawo ubungozi empilweni yeshalofu uma iqhathaniswa ne-punnet yekhadibhodi yendabuko kanye nenketho yefilimu. Eqinisweni, ezigabeni zokuqala, kwakubukeka sengathi kwakuthuthukisa ukuphila kweshalofu.”
I-punnet yakhiwe yi-Graphic Packaging futhi yaklanywa u-Neil McCall.
Ukuze uthole ukwaziswa okwengeziwe:
Daniella Voisey
Isitolo se-Tomoato
Ucingo: + 44 (0) 1983 866907
Email: daniella.voisey@thetomatostall.co.uk
www.thetomatostall.co.uk