I-Chipotle Mexican Grill isakaza isikhangiso sayo sokuqala ngqa se-Super Bowl kulo nyaka ukuze igqamise imikhuba yokulima yabahlinzeki bayo. Ngenkathi ama-brand amakhulu ehlezi ngaphandle komdlalo kulo nyaka, i-airtime ithathwe ngabasanda kungena abafana noChipotle. (Intengiso yemizuzwana engama-30 phakathi nomdlalo webhola lezinyawo izobuyisela izinkampani cishe ezigidini ezi-5.5 zamaRandi kulo nyaka, ngaphansi kancane kwezinga lika-2020 lika-$5.6 million.)
UChipotle ungomunye wabanqobi abayivelakancane kulo bhubhane embonini yezindawo zokudlela. I-burrito chain ibone ukuthengiswa kwayo kwedijithali ngaphezu kokuphindwe kathathu ezindaweni zayo ezimbili zokugcina, futhi isitoko sayo senyuke ngo-72% ngonyaka odlule, okukhuphule inani laso lemakethe lafinyelela ku-$ 41.9 billion.
Isikhangiso se-Chipotle sihlose ukugcina amakhasimende ebuyela ezindaweni zokudlela ngokugxila esithembisweni saso “sokudla ngobuqotho” kanye nendlela athola ngayo izithako zakho. Emakethe, umfana ubuza ukuthi i-burrito ingashintsha umhlaba. Uqagela ukuthi zingashintsha kanjani izinto, kusukela ekukhipheni ikhabhoni encane kuye ekwenzeni abalimi bajabule.
Enkulumweni yabezindaba uChipotle uthe ukholelwa ukuthi lolu bhubhane seluguqule abathengi baye “emphakathini ogxile emphakathini,” okubenza bazi kabanzi ngomthelela wokuthi bawasebenzisa kuphi futhi kanjani amadola abo.
Umthombo: cnbc.com