Ithuthukisa ukunikezwa kwayo kwemikhiqizo elimi iqonde phezulu, i-Kroger Co. yethule ubudlelwano obunwetshiwe bokusabalalisa nomlimi wasendlini u-Gotham Greens.
Izinhlelo zifuna uKroger ethule umkhiqizo weGotham Greens ezitolo ezicela ku-1,000 ekupheleni kwalo nyaka, kusukela ezitolo ezingaphezu kuka-300 njengamanje, kusho isikhondlakhondla sesitolo esikhulu esizinze eCincinnati izolo. Ngaphezu kwalokho, ukusatshalaliswa okunwetshiwe kwamadiphu asekelwe esitshalweni se-Gotham Greens, amasoso okupheka kanye nezingubo zokugqoka kuzobeka uhlobo ezitolo ezicishe zibe ngu-2,000 ze-Kroger ezweni lonke.
I-Gotham Greens isebenzisa amasistimu okukhula kwe-hydroponic ezindaweni zokugcina izithombo ezinamandla okukhanya kwelanga, okuvumela amapulazi ayo ukuthi asebenzise amanzi angaphansi ngo-95% kanye nomhlaba ongaphansi ngo-97% uma kuqhathaniswa nokulima ensimini, kuphawula u-Kroger. Lezi zindlela zokulima, nazo, zenza ukuthi umkhiqizo ukhule, uvune futhi ulethe okungeyona i-GMO, imifino yesaladi engenazibulala-zinambuzane kanye namakhambi izinsuku ezingama-365 zonyaka, okuholela ekuphileni kweshelufu okude kanye nokusekela imizamo eqhubekayo ka-Kroger yokwakha ukudla okuzinzile. uhlelo, kusho umthengisi.
“Siyaziqhenya ngokwandisa ukusebenzisana kwethu ne-Gotham Greens njengoba sisebenza ndawonye ukuletha umkhiqizo omusha, wasendaweni, osezingeni eliphezulu futhi ohlala isikhathi eside kumakhasimende ethu ngendlela egcina imvelo,” uDan De La Rosa, iphini likamongameli weqembu elisha. ukuthengisa e-Kroger, kusho isitatimende. “Izindawo zokugcina izithombo zeGotham Greens ezisezingeni eliphezulu, ezilawulwa yisimo sezulu zinciphisa inani lezinsuku ezichithwa imikhiqizo phakathi kokuvuna namashalofu ezitolo zethu, kuyilapho zisusa izinselele zesimo sezulu ezingalindelekile futhi zithuthukisa izinga lomkhiqizo nempilo yeshalofu. Lezi zinto zigcina zinciphisa ukumoshwa kokudla ezitolo nasemizini yabathengi.”
I-Gotham Greens ibingumphakeli we-Kroger kusukela ngo-2020, lapho uhlobo luqala ukwethula imikhiqizo yalo esigabeni segrosa se-King Soopers. Izinhlelo zifuna ukuthi i-Gotham Greens's greens greens and herb line iqhubeke nokusatshalaliswa eKing Soopers, Ralphs, Dillons, Frys, QFC, Fred Meyer kanye nezitolo ezikhethiwe ze-Kroger banners njengoba umlimi evula izindawo ezintsha zokugcina izithombo ezweni lonke, kubika u-Kroger. I-Gotham Greens yokugqoka iphothifoliyo yokudla okusha, amasoso okupheka namadiphu asekelwe ezitshalweni "agcwele izitshalo," acutshungulwe kancane futhi asebenzisa izithako zekhwalithi ephezulu, okuhlanganisa namakhambi atshalwe ngokuqhubekayo, kusho izinkampani.
Ngaleli hlobo, i-Gotham Greens yaseBrooklyn, eNew York izoba ngabanikazi futhi isebenzise izindawo zokugcina izithombo ezingu-13, ezithatha indawo engaphezu kwamahektha angama-40, noma amamitha-skwele ayizigidi ezingu-1.8, eCalifornia, Colorado, Illinois, Texas, Georgia, Maryland, Virginia, New York naseRhode. Isiqhingi.
"U-Kroger no-Gotham Greens babelana ngokuzibophezela ekwakheni uhlelo lokudla oluqinile futhi olulinganayo, ukubeka abantu neplanethi yethu phambili kukho konke esikwenzayo," kusho u-Viraj Puri, umsunguli kanye no-CEO we-Gotham Greens. “Ngenxa yokwanda kwezinkinga zesimo sezulu kanye nezindaba ezihlobene nokuhlinzekwa kwezidingongqangi ezibhekene nohlelo lwethu lokudla, kubaluleke kakhulu kunangaphambili ukuletha izixazululo zokulima ezikhulisa umkhiqizo wezinga eliphezulu kuyilapho kusetshenziswa imithombo yemvelo eyigugu embalwa. I-Gotham Greens ikhula ngokushesha, futhi sibheke ngabomvu ukuletha umkhiqizo wethu ezimakethe ezintsha ezinyangeni ezizayo. "
U-Kroger ubelokhu esebenza endaweni yokukhiqiza etshalwe phezulu, esebenza nabalimi abanjengo-80 Acres Farms kanye ne-Infarm. Kumenyezelwe ngasekupheleni kuka-2019, ukubambisana ne-Infarm, inethiwekhi yokulima yasemadolobheni ezinze e-Berlin, ilethe amapulazi okukhiqiza aphilayo ezitolo zakwa-Kroger's QFC esifundazweni sase-Washington. Futhi ngo-2021, u-Kroger wakhipha imifino nemifino etshalwe mpo isuka ku-80 Acres yaya kwezinye izitolo ezingamakhulu ngemuva kokuthi kuqale umshayeli wesitolo ongu-32 ngoNovemba 2019.
Umthombo: https://www.winsightgrocerybusiness.com