Izithelo nemifino ukudla okuyisisekelo, ngakho-ke abanye abantu bangacabanga ukuthi asikho isidingo sokutshala imali ekuthengiseni leli qembu lomkhiqizo. Eqinisweni, kusekuningi okungenziwa ukukhulisa ukusetshenziswa kokudla okunempilo nokuqhubeka. Sikhulume noStephan Schilling, oyiNhloko ye-PR & Communications eDivimove: "Ukuhweba ngezithelo nemifino eJalimane kudinga ukususa izibani zalo zokumaketha."
USchilling ubesevele enikeze ukuqonda ngamathuba wokumaketha kwanamuhla embonini yezokudla kwiJalimane Fruit and Vegetable Congress 2020 eDusseldorf. Isethulo samukelwe kahle ngabalaleli: “Inhloso bekuwukuvusa abadlali kule mboni. Kodwa-ke, kuze kube manje abakhiqizi ikakhulukazi, nakwezinga elithile abathengisi, baswele isibindi sokuthatha isinyathelo sokuqala. Imvamisa, abathatha izinqumo bakude kakhulu ne-zeitgeist kanye nezizukulwane abafuna ukufinyelela kuzo. Kodwa amathuba nezikhala zoshintsho cishe azipheli. ”
UStephan Schilling ngenkathi ethula i-DOGK 2020.
Ngakho-ke yini inkinga, ingabe umkhakha wezokudla ngokwawo unakekela ngokweqile? “Lutho neze, futhi kukhona nezibonelo ezinhle. Abathengisi bokudla eJalimane, ngaphezu kwawo wonke amaketanga amakhulu, bebelokhu besebenza ngokwandayo nangempumelelo emfanekisweni wabo iminyaka eminingana, futhi abavamile nakwabanye abahambisa amapulatifomu amasha njengeTikTok. Kwamanye amazwe, futhi, ikakhulukazi e-US noma nabomakhelwane bethu baseDashi, kunesibindi esivelele kakhulu ekuxhumaneni nomkhiqizo wedijithali. Lokhu kusebenza ku-B2C kanye naku-B2B. ”
Iqiniso ngukuthi kunesizukulwane esisha samakhasimende, futhi kungakuhle ukwenza ukudla kwezithelo nemifino kunambitheke kakhudlwana: isikhungo sokuxhumana. Lokhu kufaka phakathi ukuphuma endaweni yakho yokunethezeka nokukhuluma ulimi lwabathengi namapulatifomu amasha. Lokhu kungenzeka futhi ngezindlela zokuhweba ngezithelo nemifino. Imithombo yezokuxhumana ilungele lokhu, ngoba uma uqhathanisa nemidiya yakudala, ungazama izinto eziningi ngotshalomali oluphansi futhi ulungise nemikhankaso uma kwenzeka ungabaza. ” Unxusa lo mkhakha ukuthi "ungabi namahloni futhi ukwenze nje."
Isifanekiso salokhu sesibekiwe ngaphezu kuka-2020: “Abantu basebenza kakhulu kunakuqala emakhaya ngezihloko ezinjengezempilo, ukuqina komzimba, ukupheka nokubhaka - lena yindawo enhle yokungena yomkhakha wezithelo nemifino waseJalimane. ”
Ukuze uthole ukwaziswa okwengeziwe:
UStephan Schilling
I-Divimove
UM .: +49 162 249 249 5
Ucingo: +49 30 568 380 61
E.: Stephan.schilling@divimove.com
W .: https://www.divimove.com