Igama elithi "Natural Branding" lisetshenziswe inkampani ye-Laserfood njengophawu lokuthengisa, kodwa hhayi njengobuchwepheshe. Kodwa-ke, ngomhla ka-5 Meyi 2020, lolu phawu lwentengiso "I-Natural Branding" kwathiwa aluvumelekile yi-EUIPO (Invalidity No. 000029701C) ngenxa yezinhlamvu zalo ezichazayo. Ngenxa yalesi sizathu, i-EcoMark - kanye nanoma iyiphi enye inkampani - ivunyelwe ukusebenzisa incazelo "I-Natural Branding" yokumaka nge-laser yezithelo nemifino. Ukuqulwa kwamacala kusaqhubeka enkantolo yokudlulisa amacala. Kulindeleke ukuthi isinqumo esisha sikuqinisekise lokhu, njengoba kungekho bufakazi obusha obethulwe esicelweni sokudlulisa icala.
Umthethonqubo oshiwo 510/2013 umayelana nokusetshenziswa kwe-iron oxides nama-hydroxides (E 172) njengezithuthukisi zokuqhathanisa ngemva kokucubungula i-laser yesithelo, hhayi mayelana nenqubo ye-laser ngokwayo. Ukusetshenziswa kobuchwepheshe be-laser bezithelo nemifino akuyona inqubo evikelekile ngakho-ke kuvunyelwe kunoma ngubani. Kulokhu, angeke kube khona umbuzo "ngokuziphatha kokukhwabanisa kwezimbangi". Okuwukuphela kwenqubo evikelekile ekhona yilungelo lobunikazi (bheka futhi Umthethonqubo 510/2013) wokufafaza izithelo nemifino ngoketshezi olukhethekile ngemva kokwelashwa nge-laser. Kodwa-ke, uketshezi aluvunyelwe emikhiqizweni ephilayo, futhi akukho ukuxhumana negama elithi "uphawu lwemvelo". Kungakho, emkhakheni wezinto eziphilayo, kusetshenziswa ubuchwepheshe be-laser obuhlanzekile kuphela, obungenalo ilungelo lobunikazi.
Ngo-2018, i-EOSTA yawina umklomelo wokupakisha okusimeme, hhayi ngobuchwepheshe benkampani i-Laserfood, kodwa ngokusetshenziswa okuyisisekelo kobuchwepheshe be-laser esikhundleni sokupakisha. Ngaleso sikhathi, i-EOSTA yayisivele inomshini we-Natural Branding ovela enkampanini i-EcoMark Ltd.
Igama elithi “Natural Branding” lalisetshenziswe ngokusobala yi-EOSTA kanye ne-EcoMark isikhathi eside lapho i-Laserfood isasebenzisa igama elithi “ukufaka ilebula kokukhanya kwemvelo”. Kwaze kwaba yilapho “uphawu lwemvelo” selwamukelwe njengegama lokulebula nge-laser yezithelo nemifino lapho inkampani i-Laserfood yafaka khona uphawu lokuthengisa “uphawu lwemvelo” yase ilusebenzisa ngokwayo.
Inkampani ye-Laserfood ayiyena umsunguli wesu le-laser branding izithelo nemifino, futhi ayiyena umholi wemakethe. Ubuchwepheshe bubuye buye bathuthukiswa ngokuqhubekayo ukuze busetshenziswe ezithelweni nemifino. Isibonelo, i-EcoMark manje inikezela ngamasu akhethekile we-laser emikhiqizo ethile enganikezwa yimuphi omunye umkhiqizi womshini.
"Ukwakha i-laser yakho akwenzi umqondo wezomnotho uma kunezinhlelo ezinhle ezilungele ukuthenga," kusho u-Richard Neuhoff, umqondisi ophethe we-EcoMark Ltd. "Impela - konga imali yokuthenga izingxenye ze-laser ngokushibhile," uyanezela uNeuhoff. "Kodwa-ke, umzamo wokuthuthukisa i-laser enhle uphakeme, futhi ukunikeza insizakalo yomhlaba wonke ngoba akunakwenzeka ezinkampanini ezincane ezifana ne-EcoMark," esho. Lokho kuholela kumakhasimende anganelisekile kuphela!”
I-EcoMark Ltd igxile ekuthuthukiseni isoftware yayo ukuze izuze izinzuzo zokuncintisana ekuphatheni nasezinqubweni, ekugcineni ikhulise umkhiqizo. Okwamanje akukho ukuqashelwa komkhiqizo okusheshayo kune-EcoMark. “Ngomqondo wethu, singasabela kalula ezidingweni zamakhasimende ngaleyo ndlela andise umkhiqizo. Phela, ngaphezu kwezizathu zemvelo ze-Natural Branding, kungukukhiqiza futhi ngaleyo ndlela inzuzo yokumaka enquma ekugcineni. Kulapho i-EcoMark ingathola khona amaphuzu ngomshini omusha we-“NB 12003 Professional”.” Ukuhlolwa kwekhamera ye-3D esheshayo yokuqashelwa komkhiqizo kuhlanganiswe namandla e-laser angu-120W kungase kuthengise i-EcoMark izikhathi ezimbalwa.
“Okwamanje, imishini yethu ye-NB isetshenziswa kakhulu umaka umkhiqizo wemvelo. Kodwa-ke, ngenxa yokungabizi kahle kwazo, manje ziya ngokuya zicelwa emikhiqizweni evamile. Akwenzeki ukumaka ngemali eshibhile kunokusebenzisa i-laser, ikakhulukazi ngenani elikhulu.”
Isimangalo sika-EcoMark siwukuthi ikhasimende ngalinye liyakwazi ukusabela ngokushesha ngezinga lokuvuthwa kwesithelo, isibonelo, noma ukudala imikhiqizo emisha ngamalogo amasha ngokwawo. Phela lokhu kuyinqubo yansuku zonke yamakhasimende ethu. Uma usizo ludingeka, noma kunjalo, ngokuvamile luyashesha kakhulu, ukuze ukusekelwa ngokuvamile akukhokhiswa. “Okwamanje, siphila ngenxa yedumela lethu elihle nezinye izincomo,” kusho uRichard Neuhoff, umqondisi ophethe we-EcoMark Ltd.